To leverage the momentum of esports and the burgeoning livestreaming movement, Doritos partnered with Twitch and Activision to create a first-of-its-kind competition. 16 of the biggest personalities in gaming split into four teams to train over an eight-week period for the new battle royale mode in Call of Duty: Black Ops 4. The teams then came together in person and faced off in a live broadcast event at TwitchCon 2018.