Doritos partnered with Sony Pictures for the release of Spider Man: Far From Home to give fans a chance to activate their spidey-sense and win prizes. To amplify the in-store program, we decided to give Spidey the perfect place to hide his suit where nobody would think to look - a bag of Doritos.

Incognito Doritos was a vinyl bag that fans could unzip and unpack a movie-replica red and black Spidey suit to don in just a matter of minutes. The vinyl bag even came inside an equally unassuming blue backpack designed to look like the one Peter Parker carries around in the films. You know what they say - “With great flavor comes great responsibility!” Or something.