Frito Lay needed a new rallying cry to unite their healthier chip offerings under one umbrella. After combining their Smartfood, Simply, Baked, SunChips and Off The Eaten Path brands together, we encouraged people to “Snack a Little Smarter.” That also meant never having to give up what you love in order to snack healthy. And who knows about never having to give something up better than late 80s pop sensation and rickrolling meme lord, Rick Astley!