Doritos tapped hip hop artist Jack Harlow to try another angle with his beats by making the musical triangle cool again for their 2023 Super Bowl commercial. Adding to a robust 360 campaign, we launched a debut 3-day metaverse experience for the brand inside Decentraland. Fans were invited to produce their own custom musical triangle-inspired beats using a virtual beat maker and submit them for the chance to win custom gaming PCs and digital collectibles from CloneX and Meebits valued at over $20,000.

A musical metaverse mixer like no other, fans could also play mini games and claim fun Doritos-branded wearables and emotes for their Decentraland avatars to show off during live DJ sets each night.