After a successful launch of Doritos Triangle Island in Fortnite, the brand aimed to build on the experience with a new objective to integrate Doritos’ biggest product launch of 2023, Doritos Sweet & Tangy BBQ.

To celebrate the new flavor, we designed a new playable map in Fortnite and opened DORITOS MART - a branded Prop Hunt game set inside a massive Doritos-themed superstore. Fans could compete by playing hide and seek as unique props inspired by Doritos and the new BBQ flavor to earn in-game XP rewards.

To amplify the new Fortnite experience, Doritos brought DORITOS MART to life as a sponsor at TwitchCon 2024 in Las Vegas, constructing a showroom build designed to look just like the superstore inside the game. Fans could play the new DORITOS MART game, sample the new BBQ chips, and experience their own IRL Prop Hunt game by finding props hidden throughout the booth in order to win exclusive prizes.