Doritos Disruptor Series

Agency: TMA (The Marketing Arm)
Role: Creative Director / Designer

AWARD:

The Doritos Disruptor Series was a first-of-its-kind series that put the power back in the hands of influencers. We partnered with Twitch and four top streamers known for disruption to build their own tournaments on their own terms. Each streamer created and led two separate tournaments, selecting a different game and inviting members of their communities to play. Over 12 weeks, fans tuned in to watch their favorite streamers and see who might get the chance to play alongside them in the ultimate culminating event—Doritos Bowl.

The epic final event brought together all four streamers and their teams to play the four games (with a fifth-game surprise). The winning team walked away with a trophy, their share of $175K, and Doritos for a year.

Silver, Influencer Marketing
2022 REGGIE Awards

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Doritos Triangle Island